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Privacy Policy

1. INTRODUCTION

This Privacy Policy describes how Flower Manufacturing, LLC DBA Make My Freshener ("we," "us," "our," or "Company") collects, uses, stores, and protects your personal information when you use our website (www.makemyfreshener.com), services, and customer support channels.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Effective Date: This Privacy Policy is effective as of 10/1/2026 and supersedes all prior privacy policies.

2. DEFINITIONS

Account: A unique account created for you to access our Service
Personal Data: Any information that relates to an identified or identifiable individual
Service: Our website, design tools, ordering system, and customer support
Usage Data: Data collected automatically from use of the Service
Cookies: Small files placed on your device by a website
Device: Any device that can access the Service (computer, phone, tablet)
You/Customer: The individual or entity using our Service

3. INFORMATION WE COLLECT

3.1 Information You Provide Directly

We collect information that you provide when you:

Place an order: Billing/shipping address, payment information (processed by third-party payment processors)
Contact us: Name, email, phone number, message content
Create an account: Name, email address, password, phone number
Use website chat support: Name, email, chat transcript contents, time/date of conversation
Sign up for marketing: Email address, SMS number (if provided), communication preferences
Upload content: Artwork, images, logos, design specifications

Design Content and Uploaded Images

Uploaded images: Original files you upload for product customization
Image metadata: File name, file size, upload date/time, EXIF data (may include camera type and location data if not stripped)
AI-processed images: Modified versions created by our AI editing tools
Design specifications: Text, colors, layouts, sizing choices
Saved designs: Draft and completed designs stored in your account
Design history: Previous versions and iterations of your designs

How We Use Your Uploaded Images:

Create your custom products according to your specifications
Process images through AI tools(background removal, enhancement, etc.)
Store in your account for future reorders or modifications
Review for content policy compliance (no copyrighted material, inappropriate content, etc.)
Improve our AI tools and design features (using anonymized data)
Provide customer support and troubleshoot issues

Your Rights Regarding Uploaded Content:

You retain ownership of your original artwork and images
We use your content only to fulfill your orders and provide services
You can delete designs and images from your account at any time
You can request permanent deletion of all uploaded content

Important: By uploading images, you warrant that:

You own the rights or have permission to use the images
Images don't infringe on trademarks, copyrights, or other rights
Images don't contain illegal, harmful, or inappropriate content
You're responsible for obtaining any necessary model releases or permissions

3.2 Information Collected Automatically

When you use our Service, we automatically collect:

Device information: IP address, browser type/version, operating system, device identifiers
Usage data: Pages visited, time spent, clicks, navigation path, referral source
Browsing behavior: Products viewed, items added to wishlist, search queries, design tools used
Cart information: Items added to cart, abandoned cart data
Location data: General location based on IP address
Cookie data: See Section 7 for details
Design activity: Which design features you use, time spent in design tool, customization options selected

Product Viewing History: We track which products you view to:

Show you recently viewed items
Provide personalized product recommendations
Improve our product catalog and search results
Analyze customer preferences and popular products

Design Tool Usage: When you use our design center, we automatically collect:

Design session duration and activity
Tools and features used
Preview generations
Design modifications and iterations
Browser and device used for designing

This information helps us improve the design experience and troubleshoot technical issues.

3.3 Information from Third Parties

We may receive information from:

Payment processors: Transaction status, fraud detection data
Marketing partners: Campaign performance data
Social media platforms: If you interact with our social media accounts
Analytics providers: Aggregated usage statistics

4. WEBSITE CHAT AND COMMUNICATION RECORDING

4.1 Live Website Chat Recording and Storage

When you use our live website chat feature:

All website chat messages are recorded from both you and our support team
Website chat transcripts are stored for customer service, training, and legal compliance purposes
Website chats may be monitored in real-time by supervisors for quality assurance
Website chat data is retained until you request deletion
Website chat metadata is collected including time, date, duration, and your device information

By initiating a website chat conversation, you expressly consent to this recording and storage.

If you do not consent to website chat recording, please contact us via:

Email: privacy@makemyfreshener.com
Phone: 888-241-9109
Mail: 423 Knapp St. Fremont, OH 43420

4.2 Email Communication Storage

All emails sent to or from us are stored for:

Customer service reference
Order history and tracking
Legal compliance and dispute resolution
Business operations

Email communications are retained unless you request deletion.

4.3 Support Ticket System

When you contact us via website chat, email, or any other support channel, we create and store support tickets that include:

All correspondence: Complete history of your communications with us
Ticket metadata: Date/time created, status, assigned agent, resolution notes
Account information: Name, email, order history related to the inquiry
Issue details: Problem description, troubleshooting steps taken
Internal notes: Agent notes and comments (not visible to you)
Attachments: Any files or images you share with us

Retention: Support tickets are retained until you request deletion to:

Maintain customer service history
Track recurring issues and improve service
Comply with legal and warranty obligations
Resolve disputes

You may request deletion of your support ticket history, though we may retain summary information for legal compliance purposes.

4.4 Phone Call Recording

We do not record phone calls. Our representatives may take notes during conversations, which are stored in our customer service system.

4.5 Communication Preferences

You control your communication preferences:

Marketing emails: Unsubscribe via link in any marketing email
SMS marketing: Reply STOP to any marketing text message
Order updates: These transactional messages are required for order fulfillment and cannot be opted out
Account notifications: Required for account security and cannot be fully opted out

IMPORTANT NOTICE: We record, monitor, and store all chat conversations.

5. HOW WE USE YOUR INFORMATION

5.1 Primary Uses

We use your information to:

Process and fulfill orders: Create products, arrange shipping, provide order updates
Provide customer support: Answer questions, resolve issues, improve service quality, maintain support ticket history
Maintain your account: Manage login, preferences, order history, saved designs
Process payments: Complete transactions (via third-party processors)
Communicate with you: Send order confirmations, shipping updates, customer service responses
Process your designs: Use uploaded images and AI tools to create custom products per your specifications
Improve our Service: Analyze usage, fix bugs, develop new features, enhance design tools
Personalize your experience: Show relevant products, remember your preferences, provide design suggestions based on your activity
Prevent fraud: Detect suspicious activity, verify identity, protect against unauthorized access, review uploaded content for policy violations
Comply with legal obligations: Tax reporting, respond to legal requests, enforce our terms

5.2 Marketing Communications

We use your information for marketing as follows:

Send promotional emails about products, sales, and special offers (only if you opt in)
Send SMS marketing messages (only if you opt-in)
Display personalized advertising (you can opt out at any time; see Section 7.3)
Send abandoned cart reminders

You can opt out at any time (see Section 11.3).

5.3 Analytics and Improvement

We analyze aggregated, anonymized data to:

Understand customer preferences
Optimize website performance
Improve product offerings
Develop new features

6. LEGAL BASIS FOR PROCESSING (GDPR COMPLIANCE)

If you are in the European Economic Area (EEA), we process your personal data based on:

Contract performance: Processing necessary to fulfill your order
Consent: Marketing communications, non-essential cookies, website chat recording
Legitimate interests: Fraud prevention, service improvement, analytics
Legal obligation: Tax compliance, responding to legal requests

7. COOKIES AND TRACKING TECHNOLOGIES

7.1 What We Use

We use cookies, web beacons, and similar technologies to:

Remember your preferences and cart items
Analyze website traffic and usage patterns
Deliver targeted advertising
Track abandoned carts for reminder emails/SMS

7.2 Types of Cookies

Essential Cookies (Required)

Session management
Shopping cart functionality
Security and fraud prevention
Cannot be disabled

Functional Cookies (Optional)

Remember your preferences
Auto-fill information
Language selection

Analytics Cookies (Optional)

Track website usage
Measure campaign performance
Identify popular pages

Advertising Cookies (Optional)

Deliver targeted ads
Track ad effectiveness
Retarget visitors

7.3 Your Cookie Choices

You can control cookies through:

Browser settings: Block or delete cookies (may affect site functionality). If your browser sends a Global Privacy Control (GPC) signal, we automatically treat it as an opt-out of advertising cookies, Google Analytics, and targeted advertising.
Consent banner (EEA, UK and Switzerland): Visitors from these regions are asked to accept or reject analytics and advertising cookies on their first visit. These cookies are not set until you accept.
“Do Not Sell or Share My Personal Information” link: Available in the footer of every page. Click it, uncheck Marketing, and click Confirm to opt out of advertising cookies, Google Analytics, and the sharing of your information for targeted advertising. You can change your choices at any time.

7.4 Third-Party Cookies

We use third-party services that may set their own cookies:

Google Analytics
Google Ads
Meta (Facebook) Pixel
Microsoft Advertising (Bing) UET
Stripe Payment Processing
ThoughtMetric (advertising attribution)
Sentry (error monitoring)
Ahrefs Analytics
PostHog Analytics
Klaviyo (email and SMS marketing)
Reamaze (customer support chat)

Most of these tools are delivered through Cloudflare, which acts as our service provider. Refer to each provider’s privacy policy for details on their cookie practices.

8.1 Service Providers and Third Parties

We share information with trusted third parties who help us operate our business:

Service Providers (acting on our behalf):

Payment processors: To complete transactions (they have their own privacy policies)
Shipping carriers: To deliver orders (UPS, FedEx, USPS, etc.)
Email services (Klaviyo): To send transactional emails (such as order confirmations) and, if you opt in, marketing emails
SMS services: To send text messages (if you opt-in)
Hosting and cloud services (including Cloudflare): To host our website, store data securely, and deliver the analytics and advertising tools described in Section 7
Customer service tools (Reamaze): To manage support tickets, emails, and website chat

Our service providers also include analytics and error-monitoring providers (PostHog, Ahrefs, and Sentry), which we use to understand how our site is used and to fix problems. These providers are contractually obligated to protect your data and use it only for specified purposes.

Advertising Partners (third parties receiving data):

Google Ads and Google Analytics: For conversion tracking, remarketing, ad targeting, and website analytics linked with advertising
Microsoft Advertising (Bing): For conversion tracking, remarketing, and ad targeting
Facebook/Meta: For social media advertising and pixel tracking
ThoughtMetric: For measuring which ads lead to purchases
Other ad networks: As we add them to our marketing mix

Important distinction: Under California law, sharing with advertising partners is considered "selling" or "sharing" of personal information. Sharing with service providers who only work on our behalf is not considered selling. See Section 8.5 and Section 12.1 for more details.

8.2 Business Transfers

If we merge with, are acquired by, or sell assets to another company, your information may be transferred. You will be notified of any such change.

8.3 Legal Requirements

We may disclose your information when required to:

Comply with legal obligations (subpoenas, court orders)
Enforce our Terms and Conditions
Protect our rights and property
Investigate fraud or security issues
Protect the safety of users or the public

8.4 With Your Consent

We may share information for other purposes with your explicit consent.

8.5 Sharing for Advertising Purposes ("Selling" Under California Law)

Important Notice for California Residents:

We share personal information with advertising partners to deliver targeted advertising and measure ad performance. Under California law, this is considered "selling" or "sharing" personal information, even though we don't receive money in exchange.

What we share:

Browsing behavior (pages visited, products viewed, time on site)
Search queries on our website
Cart and purchase information
Device information (IP address, browser type, device ID)
General location (based on IP address)

Who we share with:

Google Ads and Google Analytics (for conversion tracking, remarketing, ad targeting, and website analytics linked with advertising)
Meta (Facebook and Instagram) and Microsoft Advertising (Bing) (for conversion tracking, remarketing, and ad targeting)
ThoughtMetric (for measuring which ads lead to purchases) and other advertising platforms we may add

Why we share:

Show you relevant advertisements
Measure advertising effectiveness
Retarget visitors who didn't complete purchases
Find similar audiences for our products

Your right to opt out: California residents and residents of other states with privacy laws can opt out of this sharing by clicking “Do Not Sell or Share My Personal Information” in the footer of any page, unchecking Marketing, and clicking Confirm. We also honor Global Privacy Control (GPC) signals. See Section 12 for details.

8.6 What We DON'T Share

We DO NOT sell your contact information (email addresses, phone numbers) to data brokers or marketing lists.
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We DO NOT share SMS opt-in data or consent information with any third parties (per TCPA requirements).
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We DO NOT sell your uploaded design images or artwork to third parties.

9. DATA RETENTION

9.1 How Long We Keep Your Data

We retain your information for as long as necessary to:

Fulfill the purposes described in this policy
Comply with legal obligations (tax records: 7 years)
Resolve disputes and enforce agreements

Specific retention periods:

Account data: Until you request deletion
Order history: Until you request deletion
Chat transcripts: Until you request deletion
Email communications: Until you request deletion
Support tickets: Until you request deletion
Uploaded images/designs: Until you request deletion or delete them
Browsing history/products viewed: Until you clear your cookies
Marketing data: Until you opt out or request deletion
Payment information: We do NOT store full credit card numbers (handled by payment processors)

9.2 Anonymized Data

We may retain anonymized, aggregated data indefinitely for analytics and research.

10. DATA SECURITY

10.1 Security Measures

We implement industry-standard security measures:

Encryption of data in transit (SSL/TLS)
Secure data storage
Access controls and authentication
Regular security audits
Employee training on data protection

10.2 Limitations

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account password.

10.3 Breach Notification

In the event of a data breach affecting your personal information, we will notify you as required by applicable law, typically within 72 hours of discovery.

11. YOUR PRIVACY RIGHTS

11.1 Rights for All Users

You have the right to:

Access: Request a copy of your personal data
Correction: Update inaccurate or incomplete information
Deletion: Request deletion of your data (subject to legal retention requirements)
Portability: Receive your data in a structured, machine-readable format
Opt-out: Decline marketing communications

11.2 Additional Rights (EEA/UK Users - GDPR)

If you are in the EEA or UK, you also have the right to:

Object to processing: For direct marketing or legitimate interests
Restrict processing: Limit how we use your data
Withdraw consent: Where processing is based on consent
Lodge a complaint: With your local data protection authority

11.3 How to Exercise Your Rights

To exercise any privacy rights:

Email: privacy@makemyfreshener.com
Mail: Make My Freshener Privacy Requests, 423 Knapp St. Fremont, OH 43420
Account settings: Update information directly in your account

We will respond to requests within 30 days (45 days for complex requests).

11.4 Verification

We may ask you to verify your identity before fulfilling requests to protect against fraudulent requests.

12. STATE-SPECIFIC PRIVACY RIGHTS

12.1 California Residents (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act (CCPA):

Notice of "Sale" or "Sharing" of Personal Information

Under California law, sharing personal information with advertising partners for targeted advertising is considered "selling" or "sharing," even when no money is exchanged. We engage in this practice.
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Categories of Personal Information We Sell/Share:

Identifiers: Device IDs, IP addresses, cookie identifiers
Internet Activity: Browsing history, search history, pages viewed, products viewed
Commercial Information: Purchase history, shopping cart contents
Geolocation Data: General location based on IP address
Inferences: Preferences and characteristics derived from your activity

Categories of Third Parties Who Receive This Information:

Advertising networks (Google Ads, Meta, Microsoft Advertising)
Analytics and advertising measurement providers (Google Analytics, ThoughtMetric)
Social media platforms (Meta)
Marketing technology providers

Business/Commercial Purpose for Sharing:

Targeted advertising and retargeting
Ad performance measurement
Audience insights and analytics
Finding similar audiences

Right to Opt-Out of Sale/Sharing

You have the right to opt out of the sale or sharing of your personal information. To exercise this right:

Click “Do Not Sell or Share My Personal Information” in the footer of any page
Uncheck Marketing and click Confirm. Your choice takes effect immediately in that browser.
You can also opt out by emailing privacy@makemyfreshener.com; we will honor email requests within 15 business days

We also honor the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will automatically treat it as an opt-out request.

Right to Know:

Categories of personal information collected
Sources of collection
Business purposes for collection
Categories of third parties with whom we share data
Specific pieces of personal information we have about you

Right to Delete: Request deletion of personal information (subject to exceptions)
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Right to Correct: Request correction of inaccurate personal information

Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights

Shine the Light: Request information about data sharing for direct marketing purposes

To exercise these rights: Contact privacy@makemyfreshener.com or call 888-241-9109

Authorized agents: You may designate an authorized agent to make requests on your behalf

12.2 Residents of Other U.S. States

Residents of other states with comprehensive consumer privacy laws (such as Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and others) have the right to:

Confirm whether we process your personal data
Access your personal data
Correct inaccuracies
Delete personal data
Obtain a copy of your data
Opt out of targeted advertising, the sale of personal data, and profiling (see Section 7.3)

12.3 Appeals

If we decline to take action on your privacy request, you may appeal our decision by emailing privacy@makemyfreshener.com with the subject line “Privacy Request Appeal.” We will respond to your appeal within the time required by applicable law. If we deny your appeal, you may contact your state attorney general.

12.4 Do Not Track Signals

Some browsers have "Do Not Track" features. We do not currently respond to these signals, but we provide cookie controls (see Section 7).

13. INTERNATIONAL DATA TRANSFERS

If you are located outside the United States, your information will be transferred to and stored in the United States. By using our Service, you consent to this transfer.
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The United States may not provide the same level of data protection as your country. We take appropriate safeguards to protect your data during international transfers.

14. CHILDREN'S PRIVACY

14.1 Age Restriction

Our Service is not intended for children under 13 years old. We do not knowingly collect personal information from children under 13.

14.2 If We Learn of Collection

If we become aware that we have collected data from a child under 13 without parental consent, we will delete that information promptly.

14.3 Parental Rights

Parents/guardians who believe we have collected information from their child should contact us immediately at privacy@makemyfreshener.com.

15.1 Express Consent Required

IMPORTANT: Consent is NOT a condition of purchase. You can place orders without agreeing to marketing communications. You can opt out of marketing communications by going to your profile at https://www.makemyfreshener.com/profile

15.2 Email Marketing

By checking the "I agree to receive marketing emails" box:

You consent to receive promotional emails
You can unsubscribe at any time via the link in emails
You will still receive transactional emails (order confirmations, shipping updates)

15.3 SMS Marketing

By providing your mobile number and checking "I agree to receive text messages":

You expressly consent to receive promotional text messages
Message and data rates may apply
Message frequency varies
You can opt out by replying STOP to any message
You can get help by replying HELP
Carriers are not liable for delayed or undelivered messages

SMS Terms: Standard messaging rates apply. We may send up to 30 messages per month. Reply STOP to cancel, HELP for help.

15.4 Abandoned Cart Communications

By providing your contact information during checkout:

You consent to receive abandoned cart reminder emails/SMS
We may contact you if you leave items in your cart
You can opt out of these reminders at any time

15.5 Revoking Consent

You can revoke consent at any time:

Email: Click unsubscribe in any marketing email
SMS: Reply STOP to any text message
Account: Update preferences in account settings
Contact us: Email privacy@makemyfreshener.com

16. THIRD-PARTY LINKS

Our Service may contain links to third-party websites not operated by us. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies.

17. CHANGES TO THIS PRIVACY POLICY

17.1 Updates

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated Effective Date.

17.2 Material Changes

For material changes, we will:

Email notice to registered users
Display a prominent notice on our website
Provide 30 days' notice before changes take effect (where required by law)

17.3 Continued Use

Your continued use of the Service after changes take effect constitutes acceptance of the updated policy.

18. CONTACT INFORMATION

18.1 Privacy Questions

For questions about this Privacy Policy or our privacy practices:

Email: privacy@makemyfreshener.com
Phone: 888-241-9109

Mail: Privacy Officer Make My Freshener, 423 Knapp St. Fremont, OH 43420

18.2 Response Time

We aim to respond to all privacy inquiries within 30 days.

19. DISPUTE RESOLUTION

19.1 Governing Law

This Privacy Policy shall be governed by the laws of the State of Ohio, without regard to conflict of law provisions.

19.2 Jurisdiction

Any disputes arising from this Privacy Policy shall be resolved in federal or state courts located in Ohio.

20. ACCESSIBILITY

If you have difficulty accessing this Privacy Policy due to a disability, please contact us at support@makemyfreshener.com for assistance.